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Financial Planning in Tampa, FL

You deserve an honest, personal, and accountable advisor who’ll be there for you and your family.

We work hard for hard workers like you.

We’ll make sure your money works just as hard.

Whether you’re looking to maximize your TSP or just need help knowing where to get started, our customized wealth planning solutions can help you pursue your financial goals no matter where you are in life.

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There will always be challenges along the way. We anticipate and address those challenges to keep you on track and moving forward. We strive to ensure you’re on the right path toward a meaningful and purpose-driven financial future.

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No hidden Fees. No strings attached.

We value transparency. That’s why we’re upfront about our fee structure and the value we offer. This helps us keep your interests at the forefront.


Get started on a plan for you and your family, today.

“The purpose of planning is not to predict the future, it is to be less surprised when you get there.”

– Don Williams, CMFC®, CRPC®

Partner, Financial Advisor

Hi, I’m Don Williams, CMFC®, CRPC®

I’ve been helping investors like you reach their goals for over 30 years.

I’m a financial advisor dedicated to helping everyday people just like you realize their wealth potential. Over the course of my career, I’ve built a solid foundation on which I serve my clients. From my beginnings at IDS Financial, where I learned everything from the importance of financial planning and the investing process, to going on to work with over 400 clients at Edelman Financial Engines I learned that you can’t invest money successfully until you know what role your savings will play in helping you achieve your goals. Today, as an independent advisor representative with Prime Capital Investment Advisors, I help my clients invest for their future. I look forward to helping you make a plan that works for you and your family.